Discover our story, mission, and commitment to the Canadian creative community
Founded in 2018, ProliStrat Center began as a small hobby shop in Toronto with a simple mission: to provide Canadian artists and hobbyists with access to premium creative supplies and expert guidance. What started as a passion project has grown into a trusted resource serving creators across the country.
Our founders, Maria Gonzalez and David Chen, recognized a gap in the Canadian market for high-quality hobby supplies paired with knowledgeable customer service. With combined experience of over 20 years in the arts and crafts industry, they set out to create a company that would truly understand and serve the creative community.
At ProliStrat Center, we believe that creativity is a fundamental human need and a powerful force for positive change. Our mission is to democratize access to high-quality creative supplies and education, ensuring that every Canadian has the tools they need to express their creativity.
We strive to build a supportive community where beginners feel welcome and experts can find the specialized materials they need. Through our carefully curated product selection, educational workshops, and personalized customer service, we aim to be more than just a supplier – we want to be your creative partner.
We prioritize eco-friendly products and sustainable business practices to protect the environment for future generations of creators.
Building strong relationships with our customers, suppliers, and local communities is at the heart of everything we do.
We meticulously select only the finest products from trusted manufacturers, ensuring our customers receive exceptional value.
We believe in empowering our customers through knowledge sharing, workshops, and continuous learning opportunities.
Co-Founder & CEO
Maria brings 15 years of experience in retail management and a lifelong passion for watercolor painting. She oversees our product curation and customer experience initiatives.
Co-Founder & Operations Director
David's background in supply chain management and woodworking ensures our operations run smoothly and our inventory meets the highest standards.
Workshop Coordinator
Sarah coordinates our educational programs and workshops, bringing her expertise as a certified art teacher and mixed-media artist to our community.
Customer Success Manager
Alex ensures every customer receives exceptional service, drawing on their experience in customer relations and passion for jewelry making.
Recognized for outstanding customer service and community engagement
Serving artists and hobbyists across all provinces and territories
Certified sustainable business practices and carbon-neutral shipping